When Arne Jacobsen designed the SAS Royal Hotel in Copenhagen in 1960, he designed the building.
He also designed the chairs. The lamps. The cutlery. The door handles.
If you stayed at the SAS Royal Hotel, everything you touched — every surface your eye landed on — was by the same hand. Jacobsen didn’t hand off the interiors to a stylist or the details to a supplier. He considered it all a single problem.
The Danes have a name for this. They call it total design.
