I sat down with Patrick Collins, a sales coach and consultant, to talk about something almost every creative person I know quietly dreads: sales. His first line on the subject set the tone for the whole conversation.
“I’m not sure anybody who likes sales.”
He doesn’t think that’s a problem to fix. He thinks it’s a sign the word itself is broken.
Patrick completely reframed how I think about sales. He tells everyone he trains to cross out the word and call it education instead. Nobody likes being sold to, but people love being taught something useful by someone who clearly knows what they’re talking about. His simplest hack: export your LinkedIn network, run it through Claude, and ask it who you haven’t spoken to in 60 days. That list is almost always easier to work than any list of strangers.
The name of his new project, Unemployable, comes from his own story. Years ago, in a job interview, he was told he’d be perfect for the role, then told in the same breath that he couldn’t have it, because he wasn’t employable. He’d already pointed out everything wrong with the company’s website.
That instinct to question things rather than just do as told is exactly what he’s building a business and a community around now.
In this talk, you’ll learn more about relationship building, using AI strategically, understanding what you want, and how to get out of the 9-5 trap.
Till the next time ✨
All my best,
Egle
